Nothing starts finished
Most of our design ideas start as flashes - often vivid but mostly unclear. They take shape in the Studio.
Build. Rework. Repeat.
Before it reaches the public eye, there are sketches, paintings, tests, failures, repetitions and ideas that never make it past early stages of development.
Some are abandoned quickly.
Others take weeks of process.
The finished pieces are the lucky few that survive.
Conviction Is the Filter
Most ideas never become anything.
If an idea doesn't hold to the filter, it is abandoned.
No attachment.
No forced release.